Todd Simmons

But creating a custom native ad per site isn’t scalable. And most advertisers want huge scale for their ad buys. So, no easy solutions…

Of course, I know native ads are highly problematic too! They’re often SEO spam, poorly labeled to deceive users, or pushed from exchanges.

But this approach = too complex for average user. Should be easy to opt out of abusive scripts, pay favorite sites, etc. So, native ads FTW?

On desktop, I use Ghostery & try to only block ads / trackers that are especially shady or annoying. And I’m a paid subscriber to the NYT!

But what to do about the iffy ethics of ad blocking? Well I finally signed up for Google Contributor: google.com/contributor/we… That’s a step.

But I do think iOS ad blockers & Instant Articles are at least *partially* a genuine attempt to improve UX. Mobile web is not a great exp!

And I agree that this battle between tech giants may hurt small publishers that rely on display ad revenues, resulting in a diminished web.

Great insight from @reckless about ad blocking in iOS 9. It’s partially an attempt to undermine Google’s biz model: theverge.com/2015/9/17/9338…